My Portfolio

Everyone needs their own website, right? I built AaronZeller.com to display my latest projects, present a visual CV, and provide information about my skills and services.

I went with a simple layout and aesthetic, ultimately driving visitors to view my projects and cv. Each page ends with a universal contact form, minimizing any friction related to reaching out.

The Logo

Creating a personal logo can be daunting. I wanted a logo that was representative of not only the services that I provide but the quality of my finished products. I went through multiple iterations, but am extremely satisfied with the end result.

Timeless Stability

Regardless if you’re looking for custom graphics, effective copy, or approachable web development, the end product should last. By taking advantage of the shape of the letter ‘A’ and intersecting line-work, I was able to incorporate multiple strong triangles into the design, which is psychologically comforting and representative of elements known to stand the test of time.

Design, Web, & Word

The wireframe-like design is representative of my UX/UI and web development services. The joined “A” and “Z” relates not only to copywriting but to the thoroughness of my work. Conveniently, it’s also my initials. Lastly, the entire logo itself is an example of the custom graphics that I can provide. Weird how a simple icon can include so much, right?

Multiple-Medium Friendly

While first-use of the logo will be on the web, I wanted to make sure that it would look great on a variety of mediums at any size. The single-color design allows it to be altered to complement any fore or background while the thick-line aesthetic allows it to be recognizable if sized for a business card or NASA’s next shuttle.

The Website

Whenever I create a website, I always start with an end-goal in mind. For my personal site, I wanted visitors to check out my latest projects, have access to my cv, and be able to easily reach out once they’re ready to start a conversation.

Easy Navigation

Each page on the website is accessible with a single click. By avoiding nested links or complex paths, visitors have access to all of my projects and information within the header navigation.

Low-Maintenance

This site is based on the WordPress platform, making it ultra-simple to keep everything up-to-date and add new content over time. The low-maintenance site lets me spend more time creating and less time keeping the site up-and-running.

Services Provided

Responsive Website Design

HTML & CSS

U

SEO (Search Engine Optimization)

Graphic Design

Logo Creation

Copywriting

Grizzly Decals

My newest project, GrizzlyDecals.com, is a joint venture with my wife, Joanna, in which we offer high-quality vinyl decals to consumers and businesses. We provide a wide variety of ready-to-order designs along with a fast, easy, and affordable ordering process for custom production.

We like to say that we’re working hard to become the world’s favorite place for custom vinyl decals, and based on customer response, it sounds like we’re on the right track.

The Logo

Recognizable

With each shipped order, we include a decal of our logo. While we, of course, needed the logo to look great on the web, we wanted to make sure that customers would enjoy seeing them on laptops, cars, or their child’s forehead. Along with the fun imagery, we make sure that everyone knows where the design originated by including the web address in the logo.

Personal Touches

As Grizzly Decals is a family-run operation, we wanted the logo to reflect the people behind the products. Along the bottom, we included four icons which represent a different interest or value that we share: a book, a tree, a cross, and (of course) pizza.

Decal-Production Friendly

Creating decals is a little different than printing stickers. Excess vinyl needs to be removed by hand in a process called weeding. As we’ve shipped thousands of orders, keeping production time low for these decals was important. We decreased the number of picks by customizing the text and minimized the likelihood of pull-ups by rounding every corner.

Unique Decal Designs

By analyzing market trends and catering to a niche consumer group, we’ve created hundreds of unique designs over the years for laptops, cars, and walls. Also, we always keep our inbox open for suggestions and requests from customers, often having a few preorders in place before the design has been finalized.

Memorable Experience

Along with unique designs, we aimed to separate from the competition by providing a stellar experience from the first contact through final installation. We make installation a breeze with clear application tape and our easy-to-follow instructions double as a bubble remover to aid in the process. Each decal comes with an application kit containing all the necessary installation materials, plus some swag, for an @-worthy experience.

Easy Ordering Options

As we’re B2B and B2C, we needed a flexible ordering experience. While we can make all of our products available through our website, we opted to use the Etsy.com platform for our B2C facing operations, capitalizing on their established customer base, insights, and reach. For our B2B side, customers looking for larger production runs or wanting their own decal designs created, we went the WooCommerce route, building the cart inside of our existing website.

WooCommerce

Out of the box, WooCommerce is a super-simple cart option for WordPress websites. Toss in a few plugins and you have an ultra robust eCommerce solution for any market strategy. We’re able to offer highly adaptable functionality for our business customers where they can get an up-front price quote and provide us all of the information necessary to create their decals. Visitors can even estimate the ROI of selling decals, which has directly resulted in an increase of production sizes.

Etsy Shop

Etsy provides tons of consumer-friendly features and an established customer base and market reach that would have taken us tons of time and money to develop on our own. We chose to list our ready-made decals on their platform and it’s made our B2C operations frictionless.

Services Provided

Responsive Website Design

HTML & CSS

eCommerce Solution

U

SEO (Search Engine Optimization)

Graphic Design

Logo Creation

Copywriting

Photography

Zeller Writing Co.

As the business name implies, Zeller Writing Company is a project of my own creation and venture into the e-commerce realm. We offer brand-name writing and art supplies for creatives who care just as much about the quality of their tools as the work they create.

I reached out my friend Scott Fuller of The Studio Temporary for help with the logo then I took over from there with the remaining branding, development, and copy.

The Store

To ensure that our site would be compatible across all devices, be easy to maintain, and offer enough features to accommodate future growth, we built the store on the Volusion cart platform. We snagged one their responsive themes then jumped into the backend, customizing the CSS and HTML to match the branding and customer experience we wanted to provide.

Responsive Design

It should go without saying, but any website created today needs to be responsive to varying browser widths. We can’t control what customers will use to visit the site, so the responsive construction ensures that they’ll have a great experience each time.

Product Showcase

While physically touching the products before purchase isn’t an option, we wanted to create as personal of an experience as possible for the discerning customer. Each product is showcased with high-resolution imagery with the ability to magnify for a closer look.

One-Page Checkout

To minimize purchase-friction, we selected a cart provider which featured a one-page checkout process. The checkout page allows customers to enter all of their necessary info, including account creation, make their shipping selections, and process payment with the least amount of clicks.

The Products

Along with excellent product descriptions, I take multiple high-resolution and color-accurate photographs of each product to provide customers with a more personal product experience before purchase.

Services Provided

Responsive Website Design

HTML & CSS

eCommerce Solution

U

SEO (Search Engine Optimization)

Graphic Design

Button & Icon Creation

Copywriting

Photography

Connect

Currently available for freelance positions.

For comments, questions, collaborations, or any other inquiries, feel free to reach out any time!

For coffee: Omaha, Nebraska
Email: me@aaronzeller.com
Text: (402)490-8416

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