My name is Aaron Zeller and I tell stories through art, web, and word.

Based in Omaha, Nebraska, I am a graphic artist, web developer, and copywriter. I help businesses discover their identity, build their brand, and engage their target audience. At heart, I am just a problem solver with a drive to assist businesses reach their highest potential. I find success when my clients do.

“When it comes down to it, nothing trumps execution.”

-Gary Vaynerchuk

Zeller Writing Company

Founded in 2012, the Zeller Writing Company is an ecommerce writing supply boutique which is working to make shopping online personal. We focus on providing the analog writing supplies for writers, artists, and enthusiasts who care just as much about the quality of the tool they’re using as the work they’re creating.

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Furrow Books

Furrow Books launched in 2014 after a successful Kickstarter campaign where almost 1,000 backers pledged over $22,000 to bring these minimalist and versatile notebooks to life. Furrow Books provides a unique value to creatives by allowing for multiple page rulings anywhere in the notebooks when used with the included double-sided insert cards. Furrow Books are all designed in house, then manufactured in partnership with a local printing company.

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Grizzly Decals

Grizzly Decals was founded in 2015 in partnership with my wife, Joanna, as a creative development studio focusing on design and vinyl decal production. We offer unique ready-to-ship designs via along with custom projects for consumer and business clients. We provide a personalized 3-step production process which aims to make custom decal production simple, fun, and affordable.

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“Girls only want boyfriends who have great skills.”

-Napoleon Dynamite

Design

  • Photoshop
  • Illustrator
  • InDesign
  • Lightroom
  • Color Theory
  • Typography

Web Development

  • HTML/CSS
  • JavaScript
  • WordPress
  • SEO
  • UX/UI Design & Development

Copywriting

  • Blog Posts
  • Social Media
  • Web Content
  • Profile Bios
  • APA & MLA
  • Oxford Comma
  • PPC & PPM
  • Product Descriptions

Other

  • MS Office Suite
  • Tea Making
  • Project Management
  • Pencil Sharpening

“I’m a great believer in luck, and I find the harder I work the more I have of it.”

-Thomas Jefferson

Entrepreneurial Experience

Grizzly Decals // Co-Founder

April 2015 – Present

Launched and developed a B2C and B2B venture in the vinyl decal and signage industry:

  • Brand identity development
  • WordPress based website design and development
  • Etsy store management
  • WooCommerce integration
  • Extensive use of the Adobe Creative Suite
  • Use of professional vinyl cutting software and hardware
  • Order processing and shipment
  • Vinyl decal production
  • Development and implementation of B2B custom decal segment
  • Creative design and development of new offerings
Furrow Books // Founder

March 2014 – Present

Launched and maintain all aspects of a new analog notebook brand:

  • Product design and evaluation
  • Production and manufacturing sourcing
  • Administered beta test campaign
  • Website design and development
  • Design and production of a Kickstarter campaign
  • Implementation of a successful Kickstarter campaign resulting in ~175% funding by almost 1,000 backers
  • Reception and packaging of final products
  • Shipment of products to backers
  • Wholesale account management with retailers
  • Quickbooks/financial management
  • Design and production of short-run custom editions
  • Continued development of products and brand
  • Social media marketing and community building
  • Inventory management and organization
Zeller Writing Company // Founder

July 2012 – Present

Maintain all aspects of running an e-commerce venture:

  • Process orders
  • Inventory management
  • Vendor relations
  • Customer relations and retention
  • Quickbooks/financial management
  • Social media marketing
  • E-commerce store administration
  • Blog design and copywriting
  • Vision and business projections
  • Product reviews and photography
AJZeller Photography // Founder

July 2009 – September 2014

Maintain all aspects of running a boutique photography business:

  • Lead capture and development
  • Appointment scheduling
  • Photography of clients
  • Customer engagement and retention
  • Photograph processing, culling, and editing
  • Use of Adobe Creative Suite including Photoshop, InDesign, DreamWeaver, and Acrobat
  • Development and maintenance of WordPress based portfolio website
  • Social media marketing
  • Marketing campaigns including PPC, PPM, Facebook, and mail

Additional Experience

PayPal // Customer Support Representative

 

Customer Support Representative
July 2016 – Present

Contact support position in the FinTech industry.

  • Engaged with customers via inbound contact methods including phone, email, and support tickets.
  • Consistently exceeded departmental metric goals while working to improve organizational efficiency.
  • Facilitated many long and short-form meetings with both large and small groups.

Internal Consultancy Agent Intern
November 2017 – March 2018

Internal contact support position in the FinTech industry.

  • Assisted peers through interdepartmental ticket and phone consultations.
  • Engaged with end-users through escalated contacts with a focus on maintaining the customer experience.
  • Developed multiple intranet resources to further department goals.
  • Facilitated many long and short-form meetings with both large and small groups.
  • Recognized knowledge and training gaps, then created numerous resources and presentations to assist peers, improve security, and better the customer experience.
  • Analyzed large data resources to assist in peer development and provided recommendations on various coaching strategies.
Folio Websites // Support Manager

March 2012 – September 2014

Operated as the support manager and primary point of contact for customers experiencing challenges with their website and assisted with further creative development of WordPress themes. Developed the design and content for a new support  website which significantly decreased submissions of support tickets by customers.

Primary areas of experience include:

  • HTML
  • CSS
  • cPanel
  • Email
  • PHP
  • Bug squashing
Benedictine College // Campus Store Clerk

August – December 2009

High-responsibility work-study position involving:

  • Inventory receiving, verifying, and stocking
  • Adding of new products to POS
  • Photography and processing of new products
  • Clothing product design
  • Cash register clearing
  • I didn’t let the place burn down on Parent’s Weekend
Archdiocese of Omaha // Chief Camp Counselor

June 2008 – August 2009

Only male among four camp counselors tasked with the following:

  • Reception of campers and point of contact for parents
  • Meal planning and preparation
  • Science curriculum development
  • Pool maintenance
  • Archery range safety and maintenance
  • Campfire construction and safety
  • Photography, editing, and presentation development
Fat Brain Toys // Seasonal Warehouse Attendant

November 2007 – January 2010

Christmas season warehouse attendance position involving:

  • Order processing
  • Inventory restocking
  • Order verification
  • Package shipment
  • They called us “elves.” It’s a toy company; get it?
Hy-Vee // Cashier

September 2006 – February 2008

First job while in high school involving:

  • Point of contact for customers
  • Customer purchase checkout
  • Cash register clearing
  • Filled various temporary positions as needed

“I have never let my schooling interfere with my education.”

-Mark Twain

University of Nebraska at Omaha

BS Business Administration

Entrepreneurship & Innovation Concentration

Graduated in 2014

  • Student Loans Remaining

Here in My Garage…

Books. I read a lot of ’em.

About one business, personal development, or biographical work completed each week.

Ain’t Done Yet!

Skillshare

As an active member of the skillshare community, I engage with at least one course each week.

Udemy

This is an amazing resource and I always snag a course or two whenever I want to brush up on some skills or dive deeper into a new subject.
See what I’m learning.

Masterclass

Some of the most talented writers, artists, and creators in the world condense years of experience and tips into consumable courses with active communities. You can’t buy that kind of access… oh, wait.

Connect

Currently available for freelance positions.

For comments, questions, collaborations, or any other inquiries, feel free to reach out any time!

For coffee: Omaha, Nebraska
Email: me@aaronzeller.com
Text: (402)490-8416

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